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Voi Safety Report 2023

Making streets safer together with cities

Co-operation for Vision Zero

Voi is on a mission to support cities in rethinking urban transportation by offering safe, sustainable and reliable micromobility for everyone.

Increasing safety is paramount for achieving our mission, requiring cross-sector collaboration. This Safety Report aims to increase transparency on what we do to improve safety to public-private partnerships for Vision Zero.

Read the full report (PDF)

Hi Fredrik!

Fredrik Hjelm co-founded Voi in 2018 and has led the company ever since. As our CEO, he is ultimately responsible for ensuring that safety remains the top priority.

Read interview
Photo of Voi's CEO, Fredrik Hjelm.

Data-driven decisions


Voi has structured processes to identify and implement solutions to build the safest micromobility service on the streets. By gathering and analysing rider and accident data, we make informed decisions to mitigate risks and improve safety for all road users.

Chapter 01 Data-driven decisions

Safety risks for shared micromobility

In 2021, Voi presented its first Safety Report, explaining our efforts to build a safer service. To inform our report, we consulted with leading safety experts and identified the following key risks contributing to micromobility accidents:

Illustration of a scooter rider putting on a helmet next to a scooter.
Heavy, fast-moving vehicles present the most significant road safety risks.
Lack of safe road infrastructure poses a significant risk for all vulnerable road users.
New modes of transport present an increased risk of accidents during the first rides.
Lack of knowledge and compliance with traffic rules cause risky riding behaviour.
Riding under the influence of alcohol and drugs is a critical risk factor.
Pavement riding and poor parking create hazards for other road users.

Measures toward Vision Zero

Vision Zero was born in Sweden, just like Voi. The core message of Vision Zero is that no loss of life is acceptable in traffic. For us at Voi, this also includes deaths related to air pollution and climate change.

Voi has identified the following safety performance factors impacting the risk of accidents associated with our service, and the ability to reach our Vision Zero target: zero fatalities and severe injuries in our value chain by 2030.

Factors impacting the risk of accidents, and thus the chances for Voi to reach our Vision Zero.
Factors where Voi's actions can have a broader positive contribution to Vision Zero in cities.
Illustration showing a Voi rider with an e-scooter stopping at a red light.
1. Safe vehicles
  • Fundamental vehicle design
  • Brake quality and maintenance
  • Utilising sensors to monitor vehicle health
  • Maintenance routines
  • Repair quality
  • Battery management
  • Health and Safety at work
2. Safe riding
  • Safety education and training
  • Incentives and punitive measures
  • Protecting third parties and vulnerable groups
  • Preventing intoxicated riding
  • Encouraging helmet use
3. Safe streets
  • Parking infrastructure to reduce clutter
  • Enabling modal shift for safer cities
  • Data sharing to identify risky locations
  • Lobbying for more bike lanes and car speed limits
Illustration over a parking rack with an e-bike and an e-scooter.
Illustration showing a rider next to an e-scooter holding a smartphone.

Guidance to safer streets


A lack of safe road infrastructure poses a significant risk for all vulnerable road users, including our riders. Data gathered through shared micro-vehicles can help inform how to make streets safer.

Chapter 02 Guidance to safer streets

Hi Christy!

Christy Pearson is our Head of Central Policy, leading Voi’s efforts in shaping good regulations. With her expertise, we make data-driven decisions and create hyperlocal proposals for service design in cities, which are essential to improving safety.

Read interview
Photo of Voi's Head of Central Policy, Christy Pearson.
“We personally view this as a policy and infrastructure failure, especially given that our six sample countries and other European countries are politically committed to developing national cycle strategy plans aimed at increasing the modal share of micromobility users”

Academic research conducted by economists from Vienna and Frankfurt observes how the introduction of shared e-scooters has impacted the rate of traffic accidents in several European cities.

They found that the number of accidents has remained stable in cities with a high bike-lane density, while an increase is observed in cities with limited cycling infrastructure. The researchers conclude that policymakers can play a pivotal role in improving safety for all vulnerable road users.

Hey cities, let's work together to get it right

Potholes, lack of protected bike lanes and busy intersections can cause accidents for anyone riding a bike or e-scooter, including those using wheelchairs and personal mobility devices that also use bike lanes or paths. With structured data collection, Voi can support cities with insights to make streets safer.

Last year, Voi conducted a case study in Oslo to demonstrate the potential of accident data to identify hazardous areas for vulnerable road users. The study offers just a glimpse of the future opportunities for using micromobility data to make streets safer in cities.

Illustration showing a Voi rider on an e-scooter and a parking rack in the background.
Reasons for accident
Busy intersection
Insufficient space
Uneven road
Map over Oslo showing types of accidents.
Voi is piloting in-app navigation, guiding riders through safer routes and helping them find parking spots at the end of each ride.
Print screen showing the in-app navigation.

Tech innovation for accident prevention


Voi believes in the transformative power of technology to achieve Vision Zero. Vehicle and phone sensors allow us to constantly monitor the health of our fleet and develop cutting-edge solutions to identify and prevent accidents.

Chapter 03 Tech innovation for accident prevention

Hi Nida!

Nida Syed is leading her team of engineers in developing the tech infrastructure that enables us to connect and monitor thousands of vehicles in real-time. As our Engineering Manager, she is instrumental in exploring and developing new ways to identify and prevent accidents.

Read interview
Photo of Voi's Engineering Manager Nida Syed
“E-Safer will provide unprecedented data on e-scooterists’ behaviour. We will understand why crashes happen and will get a step closer to preventing them.”
A foto of Marco Dozza, Professor in active safety and road-user behaviour at Chalmers University of Technology.
Marco Dozza
Professor in active safety and road-user behaviour
Chalmers University of Technology

Sensors and Data:
The future of accident prevention

The next big technical leap in our industry is all about sensors and data. As a company committed to safety, we recognise the crucial role of technology in preventing accidents for our riders and other road users.

We collaborate extensively with partners to build intelligence around accident risks and develop cutting-edge safety features. One partnership that we are particularly proud of is the government-funded pre-study conducted with Autoliv, a Swedish traffic safety company. Through vehicle sensors and onboard cameras, we collected data to analyse how users ride e-scooters and potential risky riding behaviours. Following the pre-study, we are now expanding the collaboration with more partners through the project E-Safer.

Illustration showing a Voi rider about to starta a ride on an e-scooter.
Arrow pointing from left to right.
Icon showing an e-scooter and it's IoT.
Vehicle sensors are measuring location, acceleration and many more attributes. The data is logged on the onboard computer (IoT Device) and sent to the cloud. The vehicle can also perform tasks based on the data.
Icon showing a laptop.
The data is sent to Voi's back-end, via the cloud. The back-end is essentially code that brings all vehicles, the app and data analysis together. It also allows automation of tasks.
Icon showing an smartphone.
Phone sensors measure tilt, speed and more attributes. The data is sent to the cloud through the app. All data is handled in a GDPR-compliant way and in line with ISO standards.
Arrow pointing from right to left.
“We want to protect all road users. Building on our existing insights, working with Voi made it easy not only to better understand e-scooter rider behaviour and critical situations, but also to plan for more adapted instrumentation in our next studies.”
Cecilia Sunnevång
Vice President Research, Autoliv

Shaping new norms


Improvement of public education on traffic rules is crucial for the shift to micromobility and sustainable cities. As more young people delay or skip obtaining a driving licence, education is necessary to promote safer and more sustainable transportation choices.

Chapter 04 Shaping new norms

Hi Carro!

Caroline Hjelm has been a key contributor to the growth of Voi's brand across Europe since day one and currently serves as our Head of Marketing. She plays a vital role in ensuring that safety is a central focus of our marketing strategy.

Read interview
Photo of Voi's Head of Marketing, Caroline Hjelm.

Taking our message to the streets: Let's Get It Right

Last year, we campaigned for safety education across all towns and cities where Voi operated, promoted through a diverse set of owned, earned, paid channels – and on the streets in Europe.

Over 1.6 million unique users engaged with our safety education messages in the app and through emails, leading to a significant increase in users completing Voi’s traffic school, RideLikeVoila. To further educate riders and new users, we hosted safety events across all markets, meeting with local communities to teach them about safe riding.

Photo of Voi's "Let's get it right" campaign with a woman on an e-scooter stopping at a red light.

From our safety events around Europe

Stockholm, Sweden
Photo showing a rider at a safety event in Stockholm.
The West of England, UK
Photo showing a rider at a safety event.
City, Country
Photo showing people talking at a safety event.
City, UK
Photo showing a safety event.
City, Country
Photo showing a rider at a safety event.
City, Country
Photo showing people talking at a safety event.
The ‘Let’s Get It Right’ campaign is an invitation to join our quest and become part of the solution in improving road safety. We will continue spreading these messages because safety is, and always will be, a top priority for Voi.

Digital education and safety nudges in the app

Illustration showing a Voi rider on an e-scooter.
01. Safety onboarding for all riders. When starting the Voi app, users are presented with essential safety information. After onboarding, riders can choose to begin riding in Beginner’s Mode, which limits their top speed to 15 km/h.
Animation of parking rules.
02. Online traffic school for everyone. We have offered free access to our online traffic school, RideLikeVoila, to all users since September 2019. Today, we are proud to say that over 500,000 people have passed the test. Voila!
Illustration showing drunk riding on a e-scooter.
03. Reaction test to prevent drunk riding. We have developed a cognitive reaction test that assesses users’ state of sobriety before riding. If a user fails the test, they are advised not to ride and are prompted to opt for a taxi instead.
Illustration showing twin riding on a e-scooter.
04. Identifying and preventing twin riding. Voi has launched an experimental identification and intervention feature to prevent twin riding (riding with a passenger). Upon identifying a twin ride, Voi sends a warning to the user and follows up with targeted education.
Illustration showing pavement riding.
05. Alerts to stop pavement riding. Voi is piloting a range of techno­­logies to understand where users are most likely to ride on pavements. By gathering this data, we can implement targeted educational messages to prevent pavement riding.
Animation of a rider putting on a helmet.
06. Helmet Selfie to foster new norms. Voi launched its Helmet Selfie feature in 2020, incentivising users to wear a helmet when riding scooters by offering ride discounts when doing so.
Illustration showing a warehouse.

A safe place to work


Voi’s ambition for the safety of our users, non-users and staff adopts a Vision Zero approach, whereby we believe that all accidents are avoidable. We work hard to build supportive and diverse teams, promoting a culture of safety that permeates throughout the entire company.

Illustration showing a group of people together in front of an e-bike and an e-scooter under a Voi flag.
Chapter 05 safe place for everyone

Hi Anna!

As Voi’s Head of Health and Safety, Anna Östensson brings over 15 years of experience in the field to ensure that our employees are safe at all times.

Read interview
Photo of Voi's Head of Health and Safety, Anna Östensson.

Building a safety culture in the whole company

By the end of 2018, Voi made a conscious decision not to operate with gig workers because shared micromobility is an operational-heavy business requiring workers to handle batteries and vehicles, among other safety-related risks. Therefore, Voi believes it is crucial to employ staff who are trained to execute procedures safely.

Health & Safety is an integral part of Voi’s culture and values. We follow a systematic approach to safety risk management and continuously strive for improvement to ensure we maintain high safety standards. All Voi employees are trained in Health & Safety awareness, and we regularly provide new safety training modules, available to all of our employees on their phones or desktop.

Illustration showing a group of people together in front of an e-bike and a e-scooter.

The Voi values are at the core of our safety culture

Illustration over Voi's value "Build with empathy".
We build with empathy. We are mindful of how the decisions we make impact safety, not only personally but also for colleagues, riders and other citizens.
Illustration over Voi's value "Push boundaries".
We push boundaries. We operate in a new industry where we always need to look around the corner for the best safety solutions and raise the bar on safety every single day.
Illustration over Voi's value "Ride together".
We ride together. We keep each other safe: feedback is an integral part of our way of working. We listen, ask and challenge if we see something unsafe.